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Hooked: How to Build Habit-Forming Products
Autor:
Wydawca: Penguin Books Ltd
Data wydania: 06.11.2014
Seria: PORTFOLIO
Typ okładki:twarda okładka
EAN: 9780241184837
Opis
Opis
'A must-read for everyone who cares about driving customer engagement' - Eric Ries, author of The Lean Startup
'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' - Rory Sutherland, vice chairman, Ogilvy & Mather
Nir Eyal reveals how successful companies create products people can't put down - and how you can too
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Penguin Random House Ireland Limited
Morrison Chambers, 32 Nassau Street
D02 YH68 Dublin
productsafety@penguin.co.uk
'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' - Rory Sutherland, vice chairman, Ogilvy & Mather
Nir Eyal reveals how successful companies create products people can't put down - and how you can too
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Penguin Random House Ireland Limited
Morrison Chambers, 32 Nassau Street
D02 YH68 Dublin
productsafety@penguin.co.uk
Szczegóły
Szczegóły
Data wydania: 06.11.2014
Liczba stron: 242
Wymiary: 207 x 139 x 27
Typ okładki:twarda okładka
Wydawca: Penguin Books Ltd
Autor:
Seria: PORTFOLIO
Tytuł:Hooked: How to Build Habit-Forming Products
EAN: 9780241184837
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:69,50 złCena katalogowa dostawcy: 76,90 zł
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