How to Write a Marketing Plan 9781398619739

How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Autor:

Typ okładki:miękka okładka

EAN: 9781398619739

Opis

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.

How to Write a Marketing Planincludes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.

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Kogan Page Ltd
45 Gee Street
EC1V 3RS London
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+44 20 7278 0433

Szczegóły

Liczba stron: 200

Wymiary: 13.8x21.6

Typ okładki:miękka okładka

Wydawca: KOGAN PAGE LTD

Autor:

John Westwood

Seria: Creating Success

Tytuł:How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Kategorie:

Książki obcojęzyczne / angielskie / Business, Finance and Law

EAN: 9781398619739