Nowość

Marketing 101

Autorzy:

John Jessup Joel Jessup

Wydawca: Arcturus Publishing Ltd

Seria: Knowledge 101

Typ okładki:twarda okładka

EAN: 9781398854970

Opis

This highly-visual guide covers the key subjects you need to know to understand marketing. Packed with informative diagrams, pull-out features and profiles of successful marketing professionals, the book reveals how marketing needs to be not only creative but also informed by everything from commercial law and corporate finance to the global economy.Perfect for both students and those wishing to know how good, effective marketing can play a part in their own business.

Szczegóły

Liczba stron: 224

Wymiary: 17.5x21.5

Typ okładki:twarda okładka

Wydawca: Arcturus Publishing Ltd

Autorzy:

John Jessup Joel Jessup

Seria: Knowledge 101

Tytuł:Marketing 101

Kategorie:

Książki obcojęzyczne / angielskie / Business, Finance and Law

EAN: 9781398854970