
Autorzy:
Wydawca: Pearson Education Limited
Data wydania: 08.09.2025
Typ okładki:miękka okładka
EAN: 9781292471457
Opis
Opis
This is a book for anyone in the service of customers. In a changing world, where everyone claims to be customer-centric, what does it really take to grow a business with customers back where they belong?
Written by one of the foremost authorities on customer behaviour, Start with the Customer will reframe your understanding of the modern customer, guide you through the forces shaping their behaviour, reveal the golden rules and cardinal sins of service and help you build a world class service culture, fit for whatever you're selling and wherever you're selling it.
'Most business books don't do it for me. This book, however, is different, and here's why: Peter Cross knows his stuff' - Mary Portas OBE
'A deeply practical book packed with tips. It can't guarantee success but it does illuminate a mysterious art' - Sir Andy Street
'Peter Cross knows customers like no one else and his book is a masterclass in getting inside their heads and refocusing your business on what you find' - Lynne Franks OBE
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Pearson Education Ltd.
The Strand 80
WC2R 0RL London
elt.service@pearson.com
+44 (0) 207 010 2000
Written by one of the foremost authorities on customer behaviour, Start with the Customer will reframe your understanding of the modern customer, guide you through the forces shaping their behaviour, reveal the golden rules and cardinal sins of service and help you build a world class service culture, fit for whatever you're selling and wherever you're selling it.
'Most business books don't do it for me. This book, however, is different, and here's why: Peter Cross knows his stuff' - Mary Portas OBE
'A deeply practical book packed with tips. It can't guarantee success but it does illuminate a mysterious art' - Sir Andy Street
'Peter Cross knows customers like no one else and his book is a masterclass in getting inside their heads and refocusing your business on what you find' - Lynne Franks OBE
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Pearson Education Ltd.
The Strand 80
WC2R 0RL London
elt.service@pearson.com
+44 (0) 207 010 2000
Szczegóły
Szczegóły
Data wydania: 08.09.2025
Liczba stron: 256
Typ okładki:miękka okładka
Wydawca: Pearson Education Limited
Autorzy:
Tytuł:Start with the Customer
EAN: 9781292471457
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:78,75 złCena katalogowa dostawcy: 105,90 zł
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