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The Business Book: Big Ideas Simply Explained
Autor:
Wydawca: Dorling Kindersley Ltd
Data wydania: 02.04.2026
Seria: DK Big Ideas
Typ okładki:twarda okładka
EAN: 9780241696071
Opis
Opis
How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?
Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.
This fascinating new edition features:
More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management – from benchmarking and 'Big Data' to Kaizen and cash flow
Simple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrations
Key quotes from major figures from business history – from Andrew Carnegie to Warren Buffet
Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the 'gig' economy, black swans, and AI
The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject.
The Big Ideas series
With more than 13 million copies sold across 130 countries and in 39 languages, DK's award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book and The Maths Book.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Dorling Kindersley Limited
Vauxhall 20 Bridge Road
SW1V 2SA London
www.dk.com
44(02)1206255678
Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.
This fascinating new edition features:
More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management – from benchmarking and 'Big Data' to Kaizen and cash flow
Simple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrations
Key quotes from major figures from business history – from Andrew Carnegie to Warren Buffet
Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the 'gig' economy, black swans, and AI
The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject.
The Big Ideas series
With more than 13 million copies sold across 130 countries and in 39 languages, DK's award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book and The Maths Book.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Dorling Kindersley Limited
Vauxhall 20 Bridge Road
SW1V 2SA London
www.dk.com
44(02)1206255678
Szczegóły
Szczegóły
Data wydania: 02.04.2026
Liczba stron: 360
Wymiary: 20.4x24.1
Typ okładki:twarda okładka
Wydawca: Dorling Kindersley Ltd
Autor:
Seria: DK Big Ideas
Tytuł:The Business Book: Big Ideas Simply Explained
EAN: 9780241696071
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:87,74 zł
Cena katalogowa dostawcy: 117,90 zł
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