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Wydawca: John Murray Press
Data wydania: 10.09.2026
Seria: TYW
Typ okładki:miękka okładka
EAN: 9781399830676
Opis
Opis
A SHORT COURSE IN MARKETING BASICS.
7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter’s Three Generic Strategies, to the marketing mix of product, price, place and promotion, you’ll discover how to identify and meet customers’ needs better than the competition.
* Lesson 1: What is marketing?
* Lesson 2: Marketing and the customer
* Lesson 3: Marketing information and marketing research
* Lesson 4: Strategic marketing
* Lesson 5: The marketing mix – product and price
* Lesson 6: The marketing mix – place
* Lesson 7: The marketing mix – promotion
Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50 Carmelite House
EC4Y 0DZ London
enquiries@hachette.co.uk
442031226000
7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter’s Three Generic Strategies, to the marketing mix of product, price, place and promotion, you’ll discover how to identify and meet customers’ needs better than the competition.
* Lesson 1: What is marketing?
* Lesson 2: Marketing and the customer
* Lesson 3: Marketing information and marketing research
* Lesson 4: Strategic marketing
* Lesson 5: The marketing mix – product and price
* Lesson 6: The marketing mix – place
* Lesson 7: The marketing mix – promotion
Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50 Carmelite House
EC4Y 0DZ London
enquiries@hachette.co.uk
442031226000
Szczegóły
Szczegóły
Data wydania: 10.09.2026
Liczba stron: 128
Wymiary: 13.0x19.8
Typ okładki:miękka okładka
Wydawca: John Murray Press
Autor:
Seria: TYW
Tytuł:7 Lessons in Marketing
EAN: 9781399830676
Recenzje
Recenzje
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Nasza cena:46,24 zł
Cena katalogowa dostawcy: 62,90 zł
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