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Wydawca: John Murray Press
Data wydania: 18.06.2026
Seria: TYW
Typ okładki:miękka okładka
EAN: 9781399830577
Opis
Opis
A SHORT COURSE IN BUSINESS STRATEGY BASICS.
7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you’ll explore failures and successes and build a platform for developing your own strategic thinking skills.
* Lesson 1: Understand what strategy is and what it isn’t
* Lesson 2: Understand what drives strategy and what strategy drives
* Lesson 3: Understand internal strategy
* Lesson 4: Understand marketing strategy
* Lesson 5: Understand brand strategy
* Lesson 6: Understand competitive strategy
* Lesson 7: Keep strategy going
Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50 Carmelite House
EC4Y 0DZ London
enquiries@hachette.co.uk
442031226000
7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you’ll explore failures and successes and build a platform for developing your own strategic thinking skills.
* Lesson 1: Understand what strategy is and what it isn’t
* Lesson 2: Understand what drives strategy and what strategy drives
* Lesson 3: Understand internal strategy
* Lesson 4: Understand marketing strategy
* Lesson 5: Understand brand strategy
* Lesson 6: Understand competitive strategy
* Lesson 7: Keep strategy going
Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50 Carmelite House
EC4Y 0DZ London
enquiries@hachette.co.uk
442031226000
Szczegóły
Szczegóły
Data wydania: 18.06.2026
Liczba stron: 128
Wymiary: 19.9x12.9
Typ okładki:miękka okładka
Wydawca: John Murray Press
Autor:
Seria: TYW
Tytuł:7 Lessons in Strategy
Kategorie:
EAN: 9781399830577
Recenzje
Recenzje
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Nasza cena:45,55 zł
Cena katalogowa dostawcy: 61,90 zł
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