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Branding that Means Business
Autorzy:
Wydawca: Profile Books Ltd
Data wydania: 15.09.2022
Seria: Economist Edge
Typ okładki:miękka okładka
EAN: 9781788168663
Opis
Opis
'The most insightful book on branding of the last 20 years' - Rory Sutherland, Vice Chairman of Ogilvy
Now, more than ever, your brand is either loved - or it's noise.
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?
To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.
Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.
Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
Now, more than ever, your brand is either loved - or it's noise.
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?
To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.
Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.
Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
Szczegóły
Szczegóły
Data wydania: 15.09.2022
Liczba stron: 240
Wymiary: 12.9x19.8
Typ okładki:miękka okładka
Wydawca: Profile Books Ltd
Autorzy:
Seria: Economist Edge
Tytuł:Branding that Means Business
EAN: 9781788168663
Recenzje
Recenzje
Produkt nie ma jeszcze recenzji.
Zamieszczenie recenzji nie wymaga logowania. Sklep nie prowadzi weryfikacji, czy autorzy recenzji nabyli lub użytkowali dany produkt.
Nasza cena:45,56 zł
Cena katalogowa dostawcy: 61,90 zł
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