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Good Strategy/Bad Strategy
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Opis
Opis
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.
For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
Producent/osoba odpowiedzialna za bezpieczeństwo produktu
Hachette UK Limited
Victoria Embankment 50
EC4Y 0DZ London
enquiries@hachette.co.uk
44 20 3122 6000
Szczegóły
Szczegóły
Data wydania: 07.09.2017
Liczba stron: 336
Wymiary: 19.9x13.1
Typ okładki:miękka okładka
Wydawca: Profile Books Ltd
Autor:
Tytuł:Good Strategy/Bad Strategy
EAN: 9781781256176
Recenzje
Recenzje
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Nasza cena:49,69 zł
Cena katalogowa dostawcy: 66,90 zł
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